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(Supported
by BBC World Service Trust)
A recent BBC World Service Trust national survey revealed
that those who have access to
media, and especially TV, are much more knowledgeable about
HIV/AIDS than those without. For example, 32% of those with
no exposure to television had heard of both HIV and AIDS,
compared with 80% of Doordarshan viewers and 61% of those
who watched other channels.Further, 65% of those without
access to television were unable to state a single correct
answer about the routes of transmission of HIV, while 87% of
those who watched Doordarshan were able to give between 1
and 4 correct answers. Therefore, an urgent challenge in
raising awareness about HIV/AIDS in India is reaching media
dark communities.
Objectives :
Contribute to efforts to reduce HIV transmission among poor
and marginalised sections of the community in media dark
regions of the states of Bihar, Jharkhand, Madhya Pradesh
and Uttar Pradesh.
In order to achieve this goal, the following specific
objectives must be realised:
1. To increase accurate knowledge of basic information about
HIV/AIDS among a new audience; communities that are media
dark, particularly those without access to television.
2. To strengthen the capacity of local partner NGOs, CBOs
and SACS working with previously underserved groups on
behaviour change communication, using educational programmes
that have entertainment value
Alongside this, the project will provide workshop-based
training in behaviour change communication to partner NGOs,
CBOs and SACS, to build knowledge and skills on the use of
entertainment media to raise awareness about HIV and AIDS.
Once NGOs have completed the
training, they will be provided with the training manuals
and TV programme output. The accompanying manuals and
training will suggest ways in which NGOs, CBOs and SACS can
integrate the BCC tools into their existing activities.
After the project has ended, the training materials can be
duplicated and made available to NGOs, CBOs and SACS in
other states.
The main outcome of this project would be to have available
for the HIV/AIDS field a set of educational materials
accompanied with user manuals that would be available free
of charge, aside from the cost of duplication of TV outputs
once supplies were exhausted, for use beyond the life of
this project.
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Highlight the major messaging content contained in the
audio-visual material.
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Suggest topics for further discussion and reinforcement.
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Provide examples of interactive group exercises that will
encourage discussion and debate.
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Suggest ways in which to involve the audience before, during
and after the screenings, in order to stimulate discussion
of the programme’s content.
Provide guidance on how to collect participant feedback,
especially among illiterate populations
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